Service Innovation: order Lance Bettencourt's new book or watch his free AMA webinar.

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Dan Pallotta says #innovation starts with an idea. But it's only a great idea if it satisfies customers' need. http://bit.ly/9bCllj    Jul 30, 2010

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Service Innovation

Lance Bettencourt

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Strategyn Blog

Service Innovation: The Solution

by: Lance Bettencourt

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Lance Bettencourt Article Feature Box: Service Innovation: The Solution

If you are like most companies, your innovation success rate is less than 20 percent. In contrast, 80 percent of the products launched using Strategyn’s innovation methodology succeed in the marketplace. While others think it’s impossible, we’ve made it a reality. Strategyn is a global leader in strategy and innovation management consulting with a solid 20-year history. We do not see innovation as ad hoc, but as a process that can be managed. Our powerful and patented Outcome-Driven Innovation® (ODI) methodology transforms the popular jobs-to-be-done innovation theory into an innovation best practice. Our results speak for themselves. We have generated billions of dollars in equity value for our clients. We can do the same for you. Let us be your partner in innovation.

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"Innovation is usually a hit or miss proposition. ODI provides focus on a target and does it with statistically valid data generated through a
defined process."

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