Innovation FAQ :: What is Outcome-Driven Innovation

The following links are question and answer excerpts from a rare, in-depth interview conducted by Lisa Jey Davis with Strategyn, CEO Tony Ulwick. In this interview, Ulwick offers unique insight into many aspects of innovation. Share this
1.	What is innovation, and what skills must a company possess in order to innovate?
2.	Why is it that companies struggle to innovate?
3.	What is outcome-driven innovation?
4.	How does the outcome-driven innovation methodology mesh with the Stage-Gate process?
5.	What types of innovation initiatives can benefit from the outcome-driven methodology?
6.	What exactly is disruptive innovation?
7.	What long-held VOC myths are shattered by outcome-driven thinking?
8.	How should companies work with lead users?
9.	Where does TRIZ – the theory of inventive problem solving – fit into the innovation picture?
10.	Why is the house of quality (QFD) the wrong tool for the job of innovation?
11.	Why should outcome-driven thinking be adopted by voice-of-the-customer (VOC) practitioners?
12.	Why are traditional market research techniques inadequate when it comes to innovation?
13.	What market segmentation techniques are best for the purpose of innovation?
14.	How can using outcome-driven research techniques transform market research departments into key drivers of strategy and innovation within a firm?
15.	How do outcome-driven customer inputs make ideation and brainstorming more effective?
16.	What is the best approach for creating a culture of innovation?
17.	What is the key to success in innovation?