News

Why Your Idea is Worth Nothing

Aug 29, 2011
Join Strategyn Founder and CEO, Tony Ulwick, in a webinar on September 22nd. During this webinar Tony will talk about why most ideas are actually not worthy of investment and what you can do to create ideas that will generate growth and revenue.

Do customers really know what they want?

Jul 25, 2011
In the latest issue of The Hard Copy, Tony Ulwick discusses why it's time to move on from the tradition VOC methods.

Strategic Portfolio Management Seminar

Jun 23, 2011
How to obtain an optimal balance between risk and return in your portfolio. This hands-on workshop will be led by Dr. Robert Cooper, creator of the world's most widely implemented NPD innovation process. June 27-28, 2011 in Amsterdam, The Netherlands.

5th Annual New Product Development Strategies

Jun 7, 2011
Strategyn is a corporate sponsor for the 5th Annual New Product Development Strategies Conference June 9-10, in Amsterdam, The Netherlands.

Harvard Business Review on Inspiring and Executing Innovation

May 18, 2011
Upcoming paperback, "Inspiring & Executing Innovation," from the Harvard Business Review includes 10 of the most inspiring and best-selling articles on creating and delivering new products and services. One of the articles included is "The Customer-Centered Innovation Map," written by Strategyn's Lance Bettencourt and Tony Ulwick.

Upcoming Webinar with Tony Ulwick

Mar 31, 2011
Strategyn Founder and CEO, Tony Ulwick, will be taking part in an upcoming webinar with the Institute for International Research. "Silencing the Voice of the Customer (VOC)" tackles the growing debate about VOC methodologies and the alternatives. Tony will discuss the types of inputs companies should really be listening to and how to capture those inputs. The webinar will take place on April 20th at 1 PM EDT.

Strategyn Announces Industry First: ODI Found Five Times More Effective Than Traditional Practices

Oct 6, 2010
An independent study found that Strategyn's Outcome-Driven Innovation (ODI) methodology is five times more effective than traditional practices. A first in the industry, the study finds that the methodology helps companies dramatically reduce their innovation failure rates and costs. Janet Bumpas, president of GoodStep Enterprises, conducted the study, which found that ODI had a success rate of 86 percent, while traditional innovation processes yielded an average success rate of 17 percent.

Strategyn Thought Leader Pens New Book on Service Innovation

Jul 14, 2010
Lance Bettencourt, PhD, a Strategyn senior consultant, thought leader, and former marketing professor, is the author of Service Innovation: From Customer Needs to Breakthrough Services. Published by McGraw-Hill, Dr. Bettencourt uses his 20-plus years experience in the consulting and teaching professions to write a practical guide to approaching service innovation.

Strategyn Expands Offering to Social Sector with Launch of Center for Social Innovation -- New Center in the Running for $250,000 Pepsi Refresh Grant

Jun 1, 2010
Strategyn, Inc., an industry leader in innovation management, today announced the launch of the Center for Social Innovation, a division of Strategyn, Inc., that focuses on the needs of non-profit organizations, government agencies and corporate foundations. The Center serves as a facilitator, advisor and innovation partner to the social sector solving problems in the areas of economic development, conservation, healthcare and education.

Strategyn client, Ethicon Endo-Surgery, recognized as 2010 Edison Award Winner

Apr 30, 2010
Strategyn, Inc., an industry leader in innovation management, today announced that their client, Ethicon Endo-Surgery, was named a winner in the highly competitive Science and Medical category for its HARMONIC ® Blade for Orthopaedic and Spine surgery at the Edison Awards Ceremony held on April 29th at The Capitale in New York City, New York.

Platform for Innovation Conference

Apr 13, 2010
Strategyn CEO and founder Tony Ulwick attended the Platform for Innovation Conference in Vienna in March, part of a 10-day visit to Europe.

Strategyn Announces Innovation Program That Drives Corporate Organic Growth

Aug 20, 2009
Integrated Program is First of its Kind in the Industry.

Strategyn Responds to a Critique of its Outcome-Driven Innovation Methodology

Sep 22, 2008
Strategyn contrasts its unique and revolutionary innovation methodology with traditional voice-of-the-customer (VOC) practices which are flawed and ineffective when applied to innovation.

Strategyn’s Latest Groundbreaking Innovation Methodology Is Published in the Harvard Business Review

Apr 29, 2008
“The Customer-Centered Innovation Map,” by Strategyn senior consultant Dr. Lance Bettencourt and company founder Anthony Ulwick, introduces a visionary mapping system for analyzing the jobs customers want to get done in a way that reveals unique and valuable opportunities for innovation.

Answers to a Top Innovation Problem Revealed in Sloan Management Review

Apr 10, 2008
A new article by innovation thought leader Tony Ulwick presents a groundbreaking discovery in the field of product and service innovation that renders traditional voice-of-the-customer research obsolete and dramatically advances the innovation process.

Strategyn Announces an Alliance Partnership with Stage-Gate® Inc.

Jan 22, 2008
This alliance enables those who use the Stage-Gate® idea-to-launch process to dramatically enhance their innovation efforts from the “fuzzy front end” through final launch. Strategyn is a gold sponsor of Stage-Gate Summit ’08.

Current Voice-of-the Customer (VOC) Methods Are Destined for Obsolescence with New Definition of “Customer Need”

Jul 23, 2007
Strategyn announces the release of an article that details a groundbreaking discovery in the field of product and service innovation. This discovery makes current voice-of-the-customer (VOC) practices obsolete and brings clarity and predictability to the fuzzy front end of innovation.

The House of Quality is Declared Obsolete

Jul 15, 2007
Strategyn announces the release of a groundbreaking article that explains how its methodology has replaced the house of quality as the new standard best practice for the front end of innovation.