Harvard Business Review on Inspiring and Executing Innovation
2011-05-18
Due out on June 15th, 2011, "Inspiring & Executing Innovation" is a paperback that includes 10 inspiring and useful perspectives all in one place. This collection of Harvard Business Review articles includes best practices and ideas for creating and delivering new products and services. The articles will help the reader: decide which ideas are worth pursuing, adapt offerings from the developing world to wealthy markets, plan all-new ventures by testing and tweaking, tailor your efforts to meet customers' most pressing needs, make inexpensive products on a vast scale, measure and improve innovation performance, and avoid classic pitfalls such as stifling innovation with rigid processes.
This collection includes these best-selling HBR articles: "Innovation's Holy Grail," "Stop the Innovation Wars," "How GE Is Disrupting Itself," "The Customer-Centered Innovation Map," "The Innovation Value Chain," "Is It Real? Can We Win? Is It Worth Doing? Managing Risk and Reward in an Innovation Portfolio," "Innovation: The Classic Traps," "Discovery-Driven Planning," "The Discipline of Innovation," and "Innovation Killers: How Financial Tools Destroy Your Capacity to Do New Things."
The paperback can be ordered at hbr.org.
"The Customer-Centered Innovation Map" is written by Strategyn CEO and Founder, Tony Ulwick, and Strategyn Adviser, Lance A. Bettencourt, PhD. Lance is also the author of "Service Innovation: How to Go from Customer Needs to Breakthrough Services."
