Strategyn Announces Innovation Program That Drives Corporate Organic Growth
2009-08-20
Aspen, CO – After a year of testing with two major companies, Strategyn, Inc. announced today the industry’s first fully integrated, end-to-end innovation program. This program provides Fortune 1000 firms and others with the world’s most advanced innovation process and the education, software tools and support needed to make it part of an organization’s operating DNA.
“This program enables companies to institutionalize the Outcome-Driven Innovation® (ODI) methodology and dramatically improve their innovation success rates,” said Strategyn CEO Anthony W. Ulwick. Likening it to Six Sigma efficiency on the cost control side of the equation, he said the ODI Program will give firms the theory, framework and metrics to manage revenue growth.
“It’s a game changer,” Ulwick said. “While some companies, academics and suppliers continue to debate whether innovation will ever become an efficient business process, we have made it a reality.”
Since its inception in 1991, Strategyn has developed, refined and patented a powerful approach to innovation, making the firm a leader in its field. Strategyn’s ODI process, the product of new thinking, vast research and world-wide implementation, has been adopted by many of the world’s leading firms and academics. It has been the subject of numerous articles in the Harvard Business Review and Sloan Management Review, and was voted one of the “Best Business Ideas of 2002” by HBR. Now, Strategyn is helping companies institutionalize this process through its ODI Program, which includes powerful software tools, senior management and practitioner education, and ongoing support.
“In this economy, companies don’t have a second to waste or a dollar to spare”, said Ulwick. “Strategyn’s ODI Program gives companies the ability to consistently bring the right products to market and to do so quicker and with lower development costs. This program employs an innovation process that puts an end to the 70 to 90 percent failure rates that have plagued innovation efforts for so long.”
To support the delivery of its ODI Program, Strategyn is comprised of three companies: Strategyn Consulting, which focuses on consulting, mentoring and licensing activities; Strategyn Institute, which focuses on education and training; and Strategyn Enterprise Solutions, which focuses on enterprise-wide innovation management software. These integrated services are customized to meet a client’s needs and objectives.
Strategyn’s ODI Program is targeted at Chief Innovation Officers, VP’s of Innovation and others responsible for making innovation a core competency of the firm. To learn more about Strategyn’s ODI Program, download the white paper authored by Anthony Ulwick titled, The Innovation Manager’s Blueprint for Growth (download here). To learn more about Strategyn’s powerful innovation process, download the paper authored by Anthony Ulwick titled, What is Outcome-Driven Innovation (download here).
To learn more about Strategyn’s ODI Program, please visit www.strategyn.com.
About Strategyn, Inc.
Strategyn is a pioneer and leader in Outcome-Driven Innovation®, a revolutionary approach to innovation management that enables companies to unlock hidden opportunities, reveal high-growth emerging markets, create breakthrough products and services, and streamline business processes. Strategyn offers turn-key innovation management programs to companies throughout the world. The programs include education, tools and mentoring and support; everything a company needs to build a competency in innovation.
Strategyn’s thinking has been adopted by organizations such as Microsoft, was voted one of the best business ideas by Harvard Business Review, and is cited by thought leader and Harvard Business School professor Clayton Christensen in his book The Innovator’s Solution. In addition, it has supplanted QFD, VOC, and other programs in many firms as a best practice and new standard for innovation. For more information, read What Customers Want by Strategyn CEO Tony Ulwick, visit www.strategyn.com, or call 866-729-8400.
About Anthony Ulwick
Anthony Ulwick, author of the best-selling book What Customers Want, has published dozens of articles on innovation management and market research, including the landmark Harvard Business Review article “Turn Customer Input into Innovation.” He is also the founder and CEO of Strategyn, a pioneer of the outcome-driven movement, and one of the leading authorities in the fields of innovation, market research, and marketing strategy. Ulwick’s methods have been adopted by many companies, including Microsoft, AIG, Robert Bosch Tool Corporation, Johnson & Johnson, Kimberly-Clark, HP, Motorola, Syngenta, Chiquita, and others. He holds several patents on his unique approach to innovation and strategy formulation.
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