Client Portfolio

“We were really thrilled with how the Strategyn process stimulated great ideas. One of the great things about the process was the way it allowed the team to focus on high importance areas with no quibbling – and this in turn has sped us on our way to getting a quantitative assessment of our new ideas very quickly.”

Director Global Customer Insights, Fortune 150 Pharmaceutical Company

"Strategyn's practices enabled us to grow our market share in the angioplasty balloon market from less than 1 percent to over 20 percent and to create the stent, which became a billion-dollar business in less than two years."

Rick Faleschini, Marketing Vice President, Cordis (Johnson & Johnson)
 

"This approach enabled us to devise breakthrough Web-based service solutions and to make valued operational process changes. Knowing where to focus our creativity made all the difference in the world.”

Paul Zarookian, Executive Vice President, Insurance Premium Finance Division, AIG
 

"We are institutionalizing across the entire company desired outcomes as the essential form of customer input we collect in research. We've seen the powerful results it has had in our product development, marketing, and sales groups.”

Jeff Baker, Market Research Manager, Microsoft Corporation
 

“Strategyn's methodology was used to create the PRO7150 and the Talkabout, two of our best-selling radio products to date. It was also used to build a valuable patent portfolio in the fuel cell market without making a large investment in technology.”

Robert Pennisi, Technologist, Motorola
 

“Being outcome driven really changed our plans – in fact it completely reordered our development priorities. Using this approach we were able to generate and validate exciting ideas that we never would have uncovered using traditional methods."

Kim Westover, Business Development Manager, J. R. Simplot Company
 

"Strategyn's programs helped us identify opportunities for growth in the mature circular saw market -- and to create a differentiated product that secured us a solid market position in the USA. The CS20 was recognized by Popular Science as one of the top 100 innovative products of 2004."

Randall Coe, Product Marketing and Development Director, Robert Bosch Tool Corporation
 

"Strategyn's methodology helped us create a series of products that filled our innovation pipeline with valued solutions for over five years. "

Klaus Probst, Director Ascom
 

"Our work with Strategyn was instrumental in helping us identify a unique and marketable position for our skin and wound business. Understanding our customer's desired outcomes has given double-digit growth in this market."

David Hotchkiss, Vice President of Sales & Marketing Coloplast Group
 

"Strategyn's approach to innovation is visionary and comprehensive."

Gary Kaiser, Product Development Manager, Hewlett-Packard
 

"Strategyn's software solutions enable us to share unique customer knowledge and use it to make the optimal trade-off decisions when creating new products."

Michael Lee, Development Manager, Medtronic
 

"Strategyn's research methods enabled us to uncover several market opportunities for new software applications in the small business telecommunications market."

Nancy Dunavant, Marketing Manager, Nortel Networks
 

"Strategyn's thinking is years ahead of the pack. Their outcome-based approach to innovation is both visionary and comprehensive."

Dave Sapuppo, United Technologies