Innovation Tools and Resources
To get the job of innovation done correctly, companies can
benefit from a solid set of innovation tools and resources to assist
with each step of the process. Strategyn’s innovation resources
center is designed to do just that.
Strategyn’s innovation resources center can be accessed on the
Strategyn website (www.strategyn.com)
and provides direct access to the following innovation tools and
resources:
- Strategyn
innovation white papers – papers on important topics
related to innovation and how the outcome-driven innovation
methodology addresses key innovation issues.
- Books on innovation – a listing of select books that
share a common theory and philosophy; cutting through the
clutter to get a fresh and accurate view of what innovation is
all about.
- Articles on innovation – a listing of select articles
that bring insight into innovation in discuss the theory behind
outcome-driven innovation.
- Online seminars – seminars originally prepared for the AMA
are now available for general viewing.
- Interviews regarding innovation – interviews with
Strategyn CEO Tony Ulwick are highlighted.
- Innovation conferences – upcoming conferences that
highlight outcome-driven innovation are listed.
In addition, the innovation resources center explains how
companies can gain access to the more sophisticated innovation tools
created by Strategyn. They include:
Strategyn’s e-learning courses – a series of hands on
innovation tools that teach practitioners how to capture the
customers desired outcome and job statements. Using this interactive
innovation tool, practitioners are able to hone their skill set
before they conduct their first customer interview.
The Strategyn tool library – this web portal contains over 50
innovation tools and templates that have been refined over the past
15 years to ensure best practices are followed. The library includes
tools and templates for project framing, requirements gathering,
questionnaire development, and quantitative research, market
segmentation, and data analysis, along with tools for using the data
to guide marketing, pipeline prioritization, and ideation efforts.
The innovation tools are updated frequently and provide substantial
guidance to the practitioner.
IMSnet – Strategyn’s web-based data analysis and reporting
software tool. This innovation tool enables market researchers,
product planners, developers, and others to integrate customer
inputs into their decision-making processes. The tool, which houses
project data, contains dozens of query and reporting functions that
enable individuals throughout the organization to get their jobs
done more effectively.
Strategyn’s mentoring program – this innovation support
service provides new practitioners with the support they need while
they get accustomed to executing the outcome-driven methodology.
Being paired with an experienced Strategyn consultant will ensure
that projects are framed correctly, customer inputs are correct,
surveys yield the desired results, and the data are used to the full
benefit of the organization. 
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