Innovation Methodology

Strategyn's outcome-driven innovation methodology has been developed and proven effective through ongoing application and refinement in nearly all industries over the past 15 years. It transforms innovation management from an unstructured process into a rules-based discipline with measurable inputs and outputs.

Strategyn’s 8-step innovation methodology is focused on devising and positioning solutions that address unmet customer needs. Steps 1 through 5 are dedicated to identifying the hidden opportunities that exist in new or existing markets while steps 6 through 8 are focused on using those insights to leverage the advantages of current products, prioritize the development pipeline, and formulate new product and service concepts.

The innovation methodology brings structure, discipline, and predictability to product, service, and operational innovation initiatives.

8-Step Methodology

1.	Formulate Innovation Strategy
2.	Capture Customer Inputs
3.	Identify Broad Market Opportunities
4.	Identify Segments of Opportunity
5.	Target Specific Opportunities
6.	Reposition Current Offerings
7.	Prioritize Development Pipeline
8.	Define Breakthrough Concepts

Let Strategyn’s innovation management consultants revolutionize your innovation process with patented product, service and operational innovation programs. Energize company growth by incorporating our innovation tools and resources into your innovation methodology.

Copyright © 2007 by Strategyn. All rights reserved, including the right of reproduction in whole or in part in any form. Outcome-Driven Innovation® and Strategyn® are trademarks or registered trademarks of Strategyn. Strategyn’s innovation methodology is protected by patents 5963910, 6115691, 7340409 and other pending patents.