Innovation Process
To create growth, most companies rely on an innovation process that is a hodgepodge of ineffective and incompatible theories and practices pieced together over time. As a system, they just don't work. Strategyn changed all that with the creation of Outcome-Driven Innovation® (ODI) – an award-winning innovation process built around the jobs-to-be-done innovation theory. With focus on the job-to-be-done, companies are able to understand markets, customer needs and solutions from the customer's perspective, enabling them to consistently construct innovations that create significant customer value (see track record study).
Strategyn's innovation methodology consists of five central activities. Scroll down and interact with the graphic below to learn how Strategyn has transformed the jobs-to-be-done innovation theory into the world's best innovation process.
