Jeff Baker

Jeff Baker’s expertise in marketing strategy, new product development, and market research is built upon a solid foundation of 20 years of experience in marketing. Mr. Baker is an expert in brand identity development, positioning, and messaging. He has a broad range of both B2B and B2C industry experience, with deep expertise in computer software and hardware, mobile telecom, and entertainment/consumer electronics. In his consultant role at Strategyn, Mr. Baker helps clients use outcome-driven methods to drive their product innovation projects and their marketing strategy.

Prior to joining Strategyn, Mr. Baker spent 12 years at Microsoft, with roles in market research, marketing, and product management. During his tenure he helped launch the two most successful versions of Windows and led market research for Microsoft’s mobile devices division. As a leader in Microsoft’s market research organization, Mr. Baker pioneered the development of a strategic architecture for research, which was adopted companywide and significantly enhanced the role of the research discipline at Microsoft. Mr. Baker was also recognized as a thought leader in the integration of the market research and user experience disciplines.

Mr. Baker also has agency experience in branding, advertising, and market research, with a special focus on consumer behavior and the translation of research insights into integrated brand and communications programs.

Mr. Baker earned a BS in molecular biology and an MBA in marketing from the University of Oregon. He can be contacted by email.