Rick Norman

Rick Norman has 26 years of experience in engineering, design, manufacturing automation, marketing, sales, and consulting. During the past 13 years, Mr. Norman owned and managed a successful consulting business aimed at assisting organizations in implementing customer-integration technologies using cross-functional teams.

In his consulting capacity, Mr. Norman has served as a trainer, team facilitator, and consultant to Cadence Design Systems, PG&E Corporation, Vantus Energy Corporation, Pacific Bell (now a part of AT&T), Navigation Technologies Corporation, Hewlett-Packard Company, Hill Phoenix, Sun Microsystems, Raychem, Becton Dickinson and Company, AT&T/NCR, LifeScan, Bose Corporation, GE Lighting, Lakeside Manufacturing, Boston Scientific Corporation, 3D Systems, Varian, Lockheed (now Lockheed Martin Corporation), Harley-Davidson, Baxter Healthcare, the Clorox Company, B. Braun Medical, Inficon, and FEI Company, helping each develop methods and practices for integrating voice-of-the-customer techniques into product and market strategy disciplines.

A longtime student of the product development process, Mr. Norman co-authored Customer Integration: The Quality Function Deployment (QFD) Leader’s Guide for Decision Making. A certified Level III organizational engineer, Mr. Norman also pioneered a practical application of organizational engineering technology that enabled teams to revamp their innovation and product development processes.

Prior to embarking on his consulting career, Mr. Norman worked as an engineer for GE Aircraft Engines, as a design manager for NuTone and Johnson & Johnson, as a sales and marketing manager for International TechneGroup Incorporated, and as a QFD consultant for Leemak Training Systems. Mr. Norman has a bachelor's degree in systems engineering from the United States Military Academy at West Point and has completed graduate studies in marketing at Xavier University.

Mr. Norman is part of the Strategyn USA team and may be contacted by email.