Urquhart Wood

Urquhart "Urko" Wood has helped companies find and develop new opportunities for growth for over 17 years. Coming to work with Strategyn was a natural next step after spending a number of years helping clients capture "the voice of the customer."

Prior to joining Strategyn, Mr. Wood was the founding principal consultant of Strategy Innovations. In this capacity, he conducted primary market research to help clients understand how customers define value and make purchase decisions and then used this information to improve business strategy, product development, and strategic account management. Mr. Wood was also a principal consultant with S4 Consulting, a firm specializing in revenue generation through the effective management of strategic accounts. In that capacity, he helped Fortune 500 companies implement strategic account management programs, grow account share, implement new product development processes, and build personal and organizational competencies. His clients have included American Electric Power (AEP), Ashland, Battelle Memorial Institute, Duke Energy Corporation, and Nationwide.

Other past positions include general management consultant with Deloitte & Touche (now Deloitte Touche Tohmatsu) and director of account management of the Small Business Group of United Healthcare of central Ohio. In the latter position, he directed the successful transition of the team from a service function to a sales function, saw retention increase 11 percent, and saved the company over $2 million per month. As national sales manager for Integra, a managed behavior health care company (now part of MHNet Behavioral Health), he helped the company grow 500 percent over his tenure.

Mr. Wood has a BA from Kenyon College, an MBA in marketing from the Wharton School, and an MA in applied psychology from the University of Santa Monica. He also is a veteran of the U.S. Navy.

Mr. Wood is part of the Strategyn USA team and may be contacted by email.