Press
Strategyn Announces an Alliance Partnership with
Stage-Gate® Inc.
This alliance enables those who use the Stage-Gate® idea-to-launch process to
dramatically enhance their innovation efforts from the “fuzzy front end” through
final launch. Strategyn is a gold sponsor of Stage-Gate Summit ’08.
(Aspen, CO) January 22, 2008 – Strategyn, pioneer and leader in
Outcome-Driven Innovation®, is pleased to announce its affiliation as an
alliance partner with Stage-Gate Inc., a world-renowned organization offering
solutions that enable companies to improve their product innovation and
portfolio management capabilities. In addition, Strategyn is proud to be a gold
sponsor of the Stage-Gate Innovation Summit ’08, to be held February 26–27,
2008, in Clearwater, Florida.
Strategyn’s unique and patented methodology for capturing and prioritizing
customer inputs offers the perfect complement to the Stage-Gate product
development process. Strategyn founder and CEO Tony Ulwick says, “the Stage-Gate
process is a proven system which enables companies to accelerate the
commercialization of ideas from inception through to launch. Strategyn ensures
that companies work on the right things by understanding the customer’s unmet
needs and their priority up front, thus companies can generate and pursue more
breakthrough ideas.” There are two reasons for this: first, only ideas that are
known to address the customer’s unmet needs are entered into the Stage-Gate
process, and second, having the unique customer data in hand enables the
gatekeepers—those evaluating the ideas—to recognize breakthrough ideas and
confidently support their pursuit.
As part of the alliance partnership, Strategyn has become a gold sponsor of the
prestigious 2008 Stage-Gate Innovation Summit, at which organizations will meet
with innovation leaders and Stage-Gate best-practice champions to learn how to
get better results from their innovation programs. Strategyn will be on site
with methodology white papers that illustrate how its unique offerings
dramatically improve the discovery phase of the Stage-Gate process and increase
the likelihood that the products and services produced by companies will be a
success. To register, visit the Summit page at
http://www.stage-gate.com/Summit_08/index.php or visit
www.stage-gate.com.
About Strategyn
Strategyn is a pioneer and leader in Outcome-Driven Innovation®, a revolutionary
approach to innovation management that enables companies to unlock hidden
opportunities, reveal high-growth emerging markets, create breakthrough products
and services, and streamline business processes. Strategyn offers turnkey
innovation management programs to companies throughout the world. The programs
include education, tools, and mentoring and support—everything a company needs
to build a competency in innovation.
Strategyn’s Outcome-Driven Innovation® has been adopted by organizations such as
Microsoft, was voted one of the best business ideas by Harvard Business Review,
and is cited by thought leader and Harvard Business School professor Clayton
Christensen in his book The Innovator’s Solution. In addition, it has supplanted
QFD, VOC, and other programs in many firms as a best practice and new standard
for innovation. For more information, read What Customers Want by Strategyn
founder and author Tony Ulwick, visit
www.strategyn.com, or call 866-729-8400.
About Anthony Ulwick
Anthony Ulwick, author of the best-selling book What Customers Want, has
published dozens of articles on innovation management and market research,
including the landmark Harvard Business Review article “Turn Customer Input into
Innovation.” He is also the founder of Strategyn, a pioneer of the
outcome-driven movement, and one of the leading authorities in the fields of
innovation, market research, and marketing strategy. Ulwick’s methods have been
adopted by many companies, including Microsoft, AIG, Robert Bosch Tool
Corporation, Johnson & Johnson, Kimberly-Clark, HP, Motorola, Syngenta,
Chiquita, and others. He holds several patents on his unique approach to
innovation and strategy formulation. He can be reached at
press@strategyn.com.
Stage-Gate® is a registered trademark of Product Development Institute.
Stage-Gate Inc. is a Member Company of Product Development Institute.
Press Contact:
Lisa Jey Davis
Jey Associates Marketing & PR
PH: 970-948-1109
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