Case Studies
Many of these articles, which have been authored by outside
organizations, describe the successes they have had applying
outcome-driven thinking within their organization.
Abbott Medical Optics Customer Service
Case Study
Abbott Medical Optics or AMO, knew it needed to make some internal
changes. They were losing customers due to poor customer service. AMO
worked with Strategyn and used the outcome-driven innovation®
methodology to make the necessary improvements. This case study
demonstrates how they were able to realize a 10 percent increase in
their Net Promoter score and a 14 percent increase in their customer
loyalty index in the year following the innovations, as well as win a
prestigious award for world-class customer service. |
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Bosch CS20 Circular Saw Case Study
When Bosch’s power tool division decided to enter the US market with a
high-end, Bosch-brand circular saw, they used Strategyn’s Outcome-Driven
Innovation® process to give them an edge. This case study summarizes how
the Bosch team used the process to define the feature set that made the
CS20 saw a breakthrough and award winning product. |
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Line 6 Back Track Digital Recorder
Having already made a name for itself in the guitar business, Line 6
realized that it needed a detailed understanding of its customers’ needs
if it wanted to continue to meet its aggressive growth goals. Relying on
the intuitions of its staff and experienced musicians as it had in the
past, would no longer suffice. This case study shows how by applying
Strategyn’s outcome-driven innovation methodology, the company was able
to develop a revolutionary digital recording device called BackTrack,
which focused squarely on the unmet needs of guitarists, and introduce a
product to the market that is capturing significant market share and
receiving glowing accolades from customers and professional reviewers. |
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Microsoft Software Assurance Program
Microsoft’s Software Assurance was a business under pressure, facing
declining renewals that put substantial revenue at risk. This case study
demonstrates how using Strategyn’s outcome-driven innovation
methodology, the company was able to discover hidden opportunities for
value creation over the lifecycle of PC software, repackage and
reposition the Software Assurance offering to meet customer needs
without developing new products, and turn Software Assurance into a
growth business and dramatically increase annual renewal rates. |
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Other Interesting Reading
Improving Business Payments by Asking what Corporations Really
Want
This case study, conducted by a client of Strategyn, the Federal
Reserve Bank of New York, draws from concepts learned from Strategyn
to address the issue of asking what corporations – their clients –
really want. This insightful article illustrates the eight step
methodology at work. |
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Improving the Business Environment for Innovation
This article, taken from the Transatlantic Innovation Conference of
2005 in The Hague, the Netherlands, summarizes the points covered in
a session featuring a host of innovation experts, including
Strategyn CEO Anthony Ulwick. Read the interesting points made,
lessons learned and recommendations. |
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The NAA - Horizon Watching: Innovation and New Product
Development
This position paper, by the Newspaper Association of America,
addresses the issue of innovation in product development, as it
relates specifically to the newspaper publishing industry. Anthony
Ulwick, Strategyn CEO is quoted on Strategyn’s eight step
methodology and the importance of having a deep understanding of
customer needs. |
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