DVD
Addressing the Issues of Innovation, Vol. 1, a
video-taped interview with Strategyn CEO Tony Ulwick, deals with many of
the hottest topics in innovation.
Although much has been written recently about innovation, few authors
have shed insight into practical methods for turning this process into a
rules-based discipline. One exception is Strategyn CEO Tony Ulwick,
author of What Customers Want and the pioneer of Outcome-Driven
Innovation®. In this January 2007
interview, his revolutionary thinking sheds valuable insights into many
aspects of innovation.
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Addressing the Issues of Innovation, Vol. 1.
Tony
Ulwick
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Fundamentals of Outcome-Driven Innovation
Defining customer need is a cornerstone of
successful innovation. Organizations have problems doing that, though,
and that difficulty stifles innovation and core market growth. In this
video presentation taken from the Innotech conference in spring of 2008,
Tony Ulwick--best-selling author, founder and CEO of Strategyn, and
innovation thought leader--addresses this very concern and shows both
how to define customer need and how to translate that definition into
innovation and improved organizational performance.
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Fundamentals of Outcome-Driven Innovation
Tony
Ulwick
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NEW!
Outcome-Driven Innovation® - A Tool
for Strategic Growth
Companies are at an innovation crossroads. In the past few years, company
CEOs have come to realize that innovation is a key driver of revenue growth;
now they must decide which innovation process and practices to employ. In
this video presentation, taken from the Fall 2008 Rocky Mountain PDMA
meeting, Tony Ulwick—best-selling author and founder and CEO of
Strategyn—explains why most innovation practices result in 70–90 percent
failure rates and why the adoption of outcome-driven practices offers
companies the potential of 70–90 percent success rates. This video makes it
clear why Outcome-Driven Innovation® is the only viable tool for an
innovation-based growth plan. It is best suited for Chief Innovation
Officers or those responsible for adopting and implementing a program for
innovation.
Share this
| |
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Outcome-Driven Innovation® - A Tool
for Strategic Growth
Tony
Ulwick
|
|
|