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Outcome-Driven Innovation
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Addressing the Issues of Innovation, Vol. 1, a video-taped interview with Strategyn CEO Tony Ulwick, deals with many of the hottest topics in innovation. 

Although much has been written recently about innovation, few authors have shed insight into practical methods for turning this process into a rules-based discipline. One exception is Strategyn CEO Tony Ulwick, author of What Customers Want and the pioneer of Outcome-Driven Innovation®. In this January 2007 interview, his revolutionary thinking sheds valuable insights into many aspects of innovation.
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  Addressing the Issues of Innovation, Vol. 1.
 Tony Ulwick
 

Fundamentals of Outcome-Driven Innovation
Defining customer need is a cornerstone of successful innovation. Organizations have problems doing that, though, and that difficulty stifles innovation and core market growth. In this video presentation taken from the Innotech conference in spring of 2008, Tony Ulwick--best-selling author, founder and CEO of Strategyn, and innovation thought leader--addresses this very concern and shows both how to define customer need and how to translate that definition into innovation and improved organizational performance.
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  Fundamentals of Outcome-Driven Innovation
 Tony Ulwick
 

NEW! Outcome-Driven Innovation® - A Tool for Strategic Growth
Companies are at an innovation crossroads. In the past few years, company CEOs have come to realize that innovation is a key driver of revenue growth; now they must decide which innovation process and practices to employ. In this video presentation, taken from the Fall 2008 Rocky Mountain PDMA meeting, Tony Ulwick—best-selling author and founder and CEO of Strategyn—explains why most innovation practices result in 70–90 percent failure rates and why the adoption of outcome-driven practices offers companies the potential of 70–90 percent success rates. This video makes it clear why Outcome-Driven Innovation® is the only viable tool for an innovation-based growth plan. It is best suited for Chief Innovation Officers or those responsible for adopting and implementing a program for innovation.
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  Outcome-Driven Innovation® - A Tool for Strategic Growth
 Tony Ulwick
 

 

 
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Copyright © 2009 by Strategyn. All rights reserved, including the right of reproduction in whole or in part in any form. Outcome-Driven Innovation® and Strategyn® are trademarks or registered trademarks of Strategyn. Strategyn’s innovation methodology is protected by patents 5963910, 6115691, 7340409 and other pending patents.