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Outcome-Driven Innovation
Home: Innovation Resources: DVD

DVD

Addressing the Issues of Innovation, Vol. 1, a video-taped interview with Strategyn CEO Tony Ulwick, deals with many of the hottest topics in innovation. 

Although much has been written recently about innovation, few authors have shed insight into practical methods for turning this process into a rules-based discipline. One exception is Strategyn CEO Tony Ulwick, author of What Customers Want and the pioneer of Outcome-Driven Innovation®. In this January 2007 interview, his revolutionary thinking sheds valuable insights into many aspects of innovation.
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