Interviews
Interviews with Strategyn CEO Tony Ulwick offer a unique insight
into his ideas regarding innovation. Covering a wide range of
topics, these interviews shed light on innovation basics and also
explain how different tools should be used to guide the innovation
process.
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What Customers Really Want from New Products
John Caddell, founder and principal of
Caddell Insight Group, a consulting firm focused on
launching new products and businesses, and negotiating
alliances, is a recognized expert in telecommunications,
outsourcing and enterprise software. He is a marketing and
innovation blogger, who posted this insightful podcast
interview with Strategyn CEO, Tony Ulwick on his blog
Shop Talk. |
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Addressing the Issues of Innovation - Video Transcript
Lisa Jey Davis (marketing and
public relations consultant) conducted a 1-hour interview
with Strategyn, CEO Tony Ulwick in February 2007. Download a
transcript of this in-depth interview where Ulwick offers
unique insight into many aspects of innovation. A full
length DVD of this interview is available by clicking
here. |
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10 Questions on Outcome Driven
Innovation
Roger Dennis, a New Zealand-based innovation consultant and
blogger, posted, over a four week period, an email interview
with Strategyn CEO, Tony Ulwick. As Roger says, “I’ve not
read many interviews with Ulwick, which is why I’m posting
this. He has developed a thorough and unique framework for
innovation which brings incredible clarity to an otherwise
misunderstood process.” |
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