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Innovation Resources:
Strategyn White Papers: Download |
Strategyn White Papers
Outcome-Driven Segmentation
Anthony W. Ulwick
When it comes to innovation, targeting demographic and
psychographic-based segments directs resources at phantom
groups of customers, burdening the innovation process with
inefficiency. Learn how job-based and outcome-based
segmentation eliminates those shortcomings and uncovers new
opportunities for growth. |
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------------- Related Articles
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NEW!
What is Outcome-Driven
Innovation?
Anthony W. Ulwick
With new theory, frameworks and practices, innovation has
been transformed from an unstructured, hit-or-miss process
into a predictable, rules-based discipline. Profound yet
practical, the outcome-driven innovation methodology
shatters outdated thinking and is setting a new global
standard for innovation. |
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NEW!
What is a Customer Need?
Anthony W. Ulwick, Lance
Bettencourt
Companies often think that customers do not know, or can not
effectively communicate, their actual needs and
requirements. The truth is that customers know, and can
communicate, their needs perfectly well. The problem is that
companies do not know what a “need” is or how to listen to
customers. In this article, the authors introduce a set of
timeless standards that define the purpose, structure,
content, and format of a customer need statement,
transforming the art of requirements gathering, and hence
innovation, into a rules-based discipline. |
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NEW!
Retiring the House of Quality
Anthony W. Ulwick, Richard E. Zultner, and Richard Norman
With the advent of outcome-driven thinking and modern QFD
methods, innovation and product development have been
transformed. It is time to retire obsolete tools and adopt
new Design for Six Sigma practices for the execution of
these critical business processes. This landmark article,
written by the leaders of outcome-driven innovation and QFD
practices, redirects the future of innovation. |
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The Strategic Role of Customer Requirements in Innovation
Anthony W. Ulwick
This article describes the pitfalls of following a
traditional customer-driven philosophy and explains how
outcome-driven thinking enables companies to transform the
way they execute product and market strategy. This primer is
a must-read for those who want to understand the nuances and
benefits of outcome-driven innovation. |
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