What Customers Want: Table of Contents

	In Gratitude
	Introduction	1
1	Formulating the Innovation Strategy	17
2	Capturing Customer Inputs	37
3	Identifying Opportunities	55
4	Segmenting the Market	79
5	Targeting Growth Opportunities	99
6	Positioning Current Products	117
7	Prioritizing Products in the Development Pipeline	133
8	Creating Breakthrough Concepts	143
	Epilogue	163
	Glossary	189
	Bibliography	197
	Index

Copyright © 2007 by Strategyn. All rights reserved, including the right of reproduction in whole or in part in any form. Outcome-Driven Innovation® and Strategyn® are trademarks or registered trademarks of Strategyn. Strategyn’s innovation methodology is protected by patents 5963910, 6115691, 7340409 and other pending patents.