AOI-Lost in Translation
Tony Ulwick
May 1, 2004
In this article by Strategyn CEO Tony Ulwick, you'll learn about the three types of customer feedback that, when captured, ensure that all participants in the process are speaking the same language. Knowing how to get this feedback and how to apply it will help you successfully grow new and existing markets. This article was written as part of the original thinking on jobs-to-be-done theory.
