Innovation Track Record Study
Sep 28, 2010
In 2010, Strategyn engaged researcher Janet Bumpas to study the innovation success rates of traditional innovation methods and its own innovation process, Outcome-Driven Innovation® (ODI). The results show that while the success rates of traditional innovation processes average 17 percent, the innovation success rate of ODI is 86 percent. This means that 86 percent of the products and services launched by Strategyn clients using ODI were a success. This paper documents the details of the study.
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