Reinventing Your Business Model
Dec 1, 2008
December 2008, Harvard Business Review.
Mark Johnson, Clayton Christensen, and Henning Kagermann offer readers an important insight into business model creation in this award-winning Harvard Business Review article. They maintain that an effective business model incorporates a solid understanding of the job the customer is trying to get done. An organization must also have the right set of operational processes required for product or service delivery and a profit formula that ensures growth. This article explains how the jobs-to-be-done theory is fundamental to the creation of an effective business model.
