DVDs

Strategyn Innovation Consultants

Learn how Strategyn can help you create a solid market growth strategy by viewing these full-length innovation DVDs featuring interviews and presentations with Strategyn CEO and Founder Tony Ulwick. You'll learn more about the proven Outcome-Driven Innovation theory, which can lead to 80 percent success rates.


  • Outcome-Driven Innovation -- A Tool for Strategic Growth

    In this video presentation from the Rocky Mountain PDMA meeting, Tony Ulwick explains why most innovation practices result in 70–90 percent failure rates and why the adoption of outcome-driven practices offers companies the potential of 80 percent success rates.

     

  • Fundamentals of Outcome-driven Innovation

    In this video presentation from the Innotech conference in spring 2008, Tony Ulwick shows how to define customer needs and how to translate that definition into an innovation process that improves organizational performance.

     

  • Addressing the Issues of Innovation, Volume 1

    In this interview, Tony Ulwick's revolutionary thinking sheds valuable insights into many aspects of innovation theory.

     

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FREE DOWNLOAD - Giving Customers a Fair Hearing

FREE DOWNLOAD - Giving Customers a Fair Hearing

Learn more about Outcome-Driven Innovation by downloading our articles published in MIT Sloan Management Review.

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