DVDs
Learn how to adopt and implement a program for innovation and create a solid market growth strategy by viewing these full-length DVD interviews and presentations with Strategyn CEO Tony Ulwick.
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Outcome-drive Innovation -- A Tool for Strategic Growth
Companies are at an innovation crossroads. In the past few years, CEOs have come to realize that innovation is a key driver of revenue growth. Now they must decide which path to take. In this video presentation from the Rocky Mountain PDMA meeting, Tony Ulwick explains why most innovation practices result in 70–90 percent failure rates and why the adoption of outcome-driven practices offers companies the potential of 70–90 percent success rates. This video makes it clear why Outcome-Driven Innovation® is the most reliable tool for an innovation-based growth plan. -
Fundamentals of Outcome-driven Innovation
Defining a customer need is a cornerstone of successful innovation. Organizations have problems doing that, though, and that difficulty stifles innovation and core market growth. In this video presentation, taken from the Innotech conference in spring 2008, Tony Ulwick addresses this very concern. He also shows how to define customer needs -- and how to translate that definition into innovation and improved organizational performance. -
Addressing the Issues of Innovation, Volume 1
Although much has been written recently about innovation, few authors have shed insight into practical methods for turning this process into a rules-based discipline. One exception is Strategyn CEO Tony Ulwick, author of What Customers Want and the pioneer of Outcome-Driven Innovation®. In this interview, his revolutionary thinking sheds valuable insights into many aspects of innovation.
