Addressing the Issues of Innovation, Volume 1
Tony Ulwick
Jan 1, 2007
Although much has been written recently about innovation, few authors have shed insight into practical methods for turning this process into a rules-based discipline. One exception is Strategyn CEO Tony Ulwick, author of What Customers Want and the pioneer of Outcome-Driven Innovation®. In this interview, his revolutionary thinking sheds valuable insights into many aspects of innovation theory.
