Interviews
A good interview offers insight into a person's thinking. These are no exception. Learn more about Tony's Ulwick's thought leadership around the concept of innovation theory and Outcome-driven innovation.
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Business Week Podcast
In this Business Week podcast, Strategyn CEO Tony Ulwick discusses how Microsoft used Outcome-driven Innovation to develop a new market strategy for a failing product line. By repositioning and repacking products, Microsoft was able to rebuild its revenue stream.To view the podcast, click here.
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10 Questions on Outcome Driven Innovation
Roger Dennis is a New Zealand-based innovation consultant and blogger. Over a four-week period, he posted an email interview with Strategyn CEO Tony Ulwick. As Roger says, “I’ve not read many interviews with Ulwick, which is why I’m posting this. He has developed a thorough and unique framework for innovation, which brings incredible clarity to an otherwise misunderstood process.”
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What Customers Really Want from New Products
John Caddell, founder and principal of Caddell Insight Group, a consulting firm focused on launching new products and businesses and negotiating alliances, is a recognized expert in telecommunications, outsourcing and enterprise software. He is a marketing and innovation blogger, who posted this insightful podcast interview with Strategyn CEO Tony Ulwick on his blog, Shop Talk.
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Addressing the Issues of Innovation - Video Transcript
Lisa Jey Davis, a public relations consultant, conducted a one-hour interview with Strategyn, CEO Tony Ulwick in February 2007. Download a transcript of this in-depth interview where Ulwick offers unique insight into many aspects of innovation. A full length DVD of this interview is available by clicking here.
