IIR Webinar with Tony Ulwick


Jun 6, 2011

    (Runtime 49:02) This is a recording of a webinar done in April by Tony Ulwick, CEO of Strategyn. In "Silence the Voice of the Customer," Tony covers why traditional VOC methods are obsolete and how new research methods are more effective.

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FREE DOWNLOAD - Giving Customers a Fair Hearing

FREE DOWNLOAD - Giving Customers a Fair Hearing

Learn more about Outcome-Driven Innovation by downloading our articles published in MIT Sloan Management Review.

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