Building a Corporate Culture of Innovation
Tony Ulwick
Jun 28, 2011
Many companies are attempting to create a corporate culture of innovation by establishing a centralized Innovation Center of Excellence. Deciding how to structure and staff such a center may very well determine its and the company’s ultimate success. In a discussion with an executive who recently took on the responsibility for establishing an innovation center of excellence for a $10 billion Fortune 1000 firm, Strategyn CEO Tony Ulwick shares his thoughts on the matter and introduces an innovation culture building model he calls “directed innovation".
