Ideas-first or needs-first: What would Edison say?
Dec 8, 2009
By Sarah Miller Caldicott
In just over 30 years, Thomas Edison pioneered six industries that today have a cumulative market value of more than $1 trillion. How did he do it? This article shows that Edison was ahead of his time, adopting a needs-first approach to innovation that is being hailed as the wave of the future today.
