The Innovation Manager’s Blueprint for Growth

Tony Ulwick
Aug 27, 2009

By Strategyn CEO Tony Ulwick

So you're in charge of creating and implementing a program for innovation within your firm. Where do you begin? In this article, Ulwick describes the steps that a company must take to successfully implement a program for innovation – from process adoption through institutionalization. Contrary to popular belief, building a competency in innovation does not require company-wide transformational change. Instead, it requires that executives, strategists and planners think and act differently. This paper is filled with helpful hints from those who have been there.

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Learn more about Outcome-Driven Innovation by downloading our articles published in MIT Sloan Management Review.

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