The Language of Innovation
Tony Ulwick
Aug 27, 2009
By Strategyn CEO Tony Ulwick
When building a competency in innovation, a company must adopt the best innovation process and the language that supports it. This primer introduces the terms needed to describe and discuss Outcome-driven Innovation. A shared understanding of innovation terminology is the first step in engaging the organization in healthy discussion around what innovation is, how the process should be executed and what approach to adopt. Unlike other innovation theories, ODI is described with precise language.
