A New Perspective on Strategy
Tony Ulwick
Aug 27, 2009
By Strategyn CEO Tony Ulwick
The goal of strategy formulation is to create a unique and valued competitive position. But, until now, how this is achieved has been unclear. This article explains what strategy really is and why customer needs are the basic unit of competitive analysis. It also introduces the six growth paths that a company can pursue in any market to plot its growth and outflank its competitors. This article takes on many of the false beliefs that have unnecessarily complicated the formulation of effective strategies. The ideas introduced here will shape future conversations on this subject for years to come.
