A New Perspective on Strategy
Tony Ulwick
Aug 27, 2011
By Strategyn CEO Tony Ulwick
A successful product growth strategy will ensure a company pursues the right markets, targets the right unmet needs with effective solutions and aligns operational capabilities with a business model that maximizes profit.
Strategyn’s award-winning process, Outcome-Driven Innovation® (ODI), created and patented by its founder and CEO Tony Ulwick, enables companies to formulate a highly effective product growth strategy. Over the last 10 years, 86 percent of the products and services launched by our clients using ODI have been declared a success in the marketplace – five times the industry average.
Using ODI to help formulate your product growth strategy, your firm will dramatically improve its chances for success when it needs to (1) grow a core market, (2) turn around a market in decline, (3) disrupt a market you are already in or entering, and (4) optimize the customer experience.
Get a glimpse of Strategyn’s product growth strategy process, and its unique six-growth-path-framework, by downloading this free white paper. See what ODI can do for you.
