Retiring the House of Quality
Rick Norman,
Tony Ulwick
Aug 27, 2009
By Strategyn's Rick Norman and Tony Ulwick, with Richard Zultner of QFD Institute
Like VOC, Quality Function Deployment (QFD) was created as a tool for product design – not as a tool for innovation. Interestingly, both of these useful design tools, when applied to innovation, failed to produce an effective result. This landmark article, written by the leaders of Outcome-driven Innovation and QFD practices, explains why the House of Quality should be retired as a tool for innovation and why ODI should become the standard innovation practice. A must read for all those who have struggled to use QFD for innovation.
