Why Strategyn
With Strategyn as your innovation partner, your company will create and implement growth strategies that work. The products and services introduced by our clients when using our patented innovation process have an unprecedented 86 percent success rate—five times the industry average.
Whether your goal is to protect, grow or disrupt existing markets, enter new markets or optimize your customer's product or service experience, Strategyn will ensure your success.
Learn how to engage with Strategyn, what sets us apart and the details behind our 86 percent innovation success rate. Contact Strategyn to learn more.
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Innovation Track Record
In 2010, Strategyn engaged researcher Janet Bumpas to study the success rates of traditional innovation methods and its own innovation process, Outcome-Driven Innovation® (ODI). The results show that while the success rates of traditional innovation processes average 17 percent, the success rate of ODI is 86 percent. This means that 86 percent of the products and services launched by Strategyn clients using ODI were a success. This paper documents the details of the study.
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The Future of Innovation is Here
Over the past 20 years, innovation experts have led companies to believe that it is impossible to know all their customers’ needs. But what if it turns out that the “experts” are wrong? What if customers do know all their needs? Here is the answer: instead of failing 80 percent of the time, companies will succeed in their innovation efforts 86 percent of the time. How do we know? Because we have made it so. The future of innovation is here.
