The Future of Innovation is Here
Feb 2, 2011
Over the past 20 years, innovation experts have led companies to believe that it is impossible to know all their customers’ needs. But what if it turns out that the “experts” are wrong? What if customers do know all their needs? Here is the answer: instead of failing 80 percent of the time, companies will succeed in their innovation efforts 86 percent of the time.
How do we know this? Because over the past 20 years we have created and refined an innovation process called Outcome-Driven Innovation® (ODI) that invalidates this old thinking. In addition, a ten-year track record study reveals that when the world’ most respected companies use this innovation process to create new products and services, they experience an 86 percent success rate. This is a complete turn-around in the innovation industry.
Learn about Strategyn's achievements, process and competitive advantage. The future of innovation is here.
