Innovation Track Record
Feb 13, 2011
In 2010, Strategyn engaged researcher Janet Bumpas to study the success rates of traditional innovation methods and its own innovation process, Outcome-Driven Innovation® (ODI). The results show that while the success rates of traditional innovation processes average 17 percent, the success rate of ODI is 86 percent. This means that 86 percent of the products and services launched by Strategyn clients using ODI were a success. This paper documents the details of the study.
