ODI Design Innovation
Once a product concept is approved for development, designers and engineers go to work to design and develop it. Of course, the product must deliver the desired function and help the customer get an important job done. But it must also be designed effectively for shipping, installation, setup, use, storage, transport, maintenance, upgrading, disposal, and replacement.
To devise the best ways to address these consumption chain jobs and to make the right design trade-off decisions, companies need a process for design innovation. In markets where all products function in a similar manner, design innovation may be the only product differentiator, thus elevating its importance.
Our ODI Design Innovation process brings the jobs-to-be-done innovation theory to product design. The process begins with understanding all the consumption chain jobs that customers will be asked to get done as they use the product throughout its lifecycle. Since these jobs-to-be-done are common for products designed across many industries, Strategyn has over the years been able to create a universal job map for each of these jobs. In addition, Strategyn has captured all the metrics that customers use to measure the successful execution of these jobs. These universal metrics represent the customer’s needs for each consumption chain job.
Using this extensive data needs set, companies have the metrics they need to guide the design process. A company can choose to conduct quantitative research to determine which of those needs are unmet for any consumption chain job of interest or to search for hidden opportunities for design innovation.
With a solid knowledge of customer needs, designers and engineers can eliminate hundreds of design iterations and quickly devise and validate a product design that is easy for the customer to buy, setup, use, store, transport, maintain, upgrade, and replace.
Learn more about Strategyn’s ODI Design Innovation offering and bring an effective innovation practice to your product design.
