ODI Market Portfolio Strategy
If a company needs to grow by $1 billion, then it must identify securable markets large enough to meet this growth goal. It must avoid entering or investing in markets that will simply drain its resources. If a company's market analysis and market sizing methods fail to accurately reveal which markets to grow, enter and exit, then it is at high risk of missing its revenue growth objectives. Strategyn's ODI Market Portfolio Strategy offering dramatically reduces that risk.
Our approach to market analysis, market sizing and market portfolio optimization is effective because the entire process is built around the jobs-to-be-done innovation theory, enabling us to size and evaluate market attractiveness from a more meaningful perspective. We focus on what we call "the securable market." This is the amount of revenue a company can generate by helping customers get a job done better. We are able to calculate the amount of revenue a company can generate by helping customers get a job done at various levels of satisfaction.
To formulate a realistic and effective market portfolio strategy, we will work with your organization to:
- Take an inventory of the markets currently being pursued
- Uncover, size and evaluate adjacent and new markets
- Determine what markets the company should exit
- Select which currently served markets to grow
- Select which new markets to enter
- Optimize the market portfolio
- Prioritize which markets to address first using ODI
If your company needs to grow, let us help you optimize your market portfolio. Using Strategyn’s market analysis and market sizing tools will help ensure that your company chooses the right markets in which to grow.
