ODI Value Proposition Workshops
When a company knows how customers measure value, it becomes possible to create products that deliver that value and communicate the value to customers. Effective value communication places a company in a desirable competitive position. No marketing communication is more effective than one that shows customers how a product or service helps them get an important job done. Apple’s iPhone and iPad communications, for example, do exactly that.
Strategyn’s ODI Value Proposition Workshops help companies create a competitive strategy for positioning a product or service. We work with clients to help them develop value propositions, marketing communications and sales messaging that resonate with their customers. The efforts produce positive results because they are focused on a deep understanding of unmet customer needs. With this insight, companies are able to connect features with needs and communicate the real, recognized value that a product or service is delivering.
A new value proposition and competitive strategy enabled Cordis Corporation to increase its angioplasty balloon market share from 1.5 percent to 5 percent -- without making any changes to the product. Another client, Coloplast, went from no growth to double-digit growth in six months using an ODI-based value proposition in its wound care market.
With the data collected through Strategyn’s ODI Qualitative and Quantitative Research, the ODI Value Proposition Workshops are guided with facts and insight into customer needs and competitive positioning. The result is an effective strategy that places the company in a unique and valued competitive position.
