Our clients in the chemicals industry face an assortment of external challenges - from government regulation to environmental concerns. Like most companies, they are struggling to create an innovation culture. Strategyn has worked successfully with companies in this sector, helping them to create innovative solutions to meet their clients' needs.
| DSM | Ecolab |
| New Pig Corporation | Rohm & Haas |
"The ODI approach enabled us to pull a valuable offering together and reframe our marketing message from an upgrade offering to a PC lifecycle management offering. Growth is not always about finding 'big bang' new ideas."
Dave Wascha“We hired Strategyn to help us identify with precision where the opportunities for value creation lie in particular markets of interest ... We are very excited about the results ODI will deliver and we have high hopes that it will play an important role in helping us make vehicles that customers want to buy.”
William J. Rosen
Learn more about Outcome-Driven Innovation by downloading our articles published in MIT Sloan Management Review.