Our clients in the chemicals industry face an assortment of external challenges - from government regulation to environmental concerns. Like most companies, they are struggling to create an innovation culture. Strategyn has worked successfully with companies in this sector, helping them to create innovative solutions to meet their clients' needs.
| DSM | Ecolab |
| New Pig Corporation | Rohm & Haas |
"The ODI approach enabled us to pull a valuable offering together and reframe our marketing message from an upgrade offering to a PC lifecycle management offering. Growth is not always about finding 'big bang' new ideas."
Dave Wascha"...The value of ODI analysis goes far beyond new product development. Other strategic uses: obsolescence planning; technology development strategy; and BD&L inbound and outbound. ODI is a strategic tool which should be used to direct where a company allocates its resources."
John Leach
Learn more about Outcome-Driven Innovation by downloading our articles published in MIT Sloan Management Review.