Consumer Goods

Many people responsible for innovation believe that the customer cannot tell you what he or she needs. At Strategyn, we disagree. That's because we look at the job the customer is trying to get done. With consumer goods, a customer might "hire" a product or service to remove hair, play and sort music, or clean their clothing. By dissecting the job, you can develop a clear understanding of where your innovation efforts should be focused. Read below about how we helped Line 6 with its innovative BackTrack product, and you'll soon understand that understanding the job consumers are trying to get done can lead to valued solutions in many industries - from pet food to greeting cards.

  • Innovation at Line 6: The BackTrack Digital Recorder

    Innovation at Line 6: The BackTrack Digital Recorder

    Having made a name for itself in the guitar business, Line 6 realized that it needed a detailed understanding of its customers’ needs in new markets if it wanted to continue to meet its aggressive growth goals. Relying on the intuition of staff and experienced musicians would no longer suffice.

    Using Strategyn's Outcome-Driven Innovation process, the company was able to discover the underserved functional needs and emotional needs of guitar players, resulting in the creation of a innovative digital recording product called BackTrack. Further, Line 6 was able to use this information to craft messaging that resonated with guitarists.

    This innovative idea is receiving glowing accolades from customers and professional reviewers alike.

    File type: pdf (588.0 KB)

    You must be registered to download this item as well as many of our other Innovation Resources. Please take a minute to register to download this item.

Our Consumer Goods Clients

Colgate-Palmolive General Motors
Hallmark Cards Hills Pet
Line 6  |  Case Study SCA Hygiene
Swiss-Coffee-Concept Unilever
Vtech Zelmer

ITI Scotland

"In our fast paced world, it’s often difficult to take time out from our own jobs to assess how we can do them better.  The Global Innovation Conference provides the space to do that, with a bunch of like-minded people who all want to learn and share ideas to ultimately deliver what their customers need."

Gillian Brydon

Kapsch TrafficCom AG

"Outcome-Driven Innovation helps us to identify levers for competitive advantage. We applied this structured approach to review our innovation strategy. Based on these insights, we are able to strengthen and further develop our processes starting from top-level business planning to market communications."

Mag. Martin Eder / MSc

FREE DOWNLOAD - Giving Customers a Fair Hearing

FREE DOWNLOAD - Giving Customers a Fair Hearing

Learn more about Outcome-Driven Innovation by downloading our articles published in MIT Sloan Management Review.

Read More >