Line 6
-
Innovation at Line 6: The BackTrack Digital Recorder
Having made a name for itself in the guitar business, Line 6 realized that it needed a detailed understanding of its customers’ needs in new markets if it wanted to continue to meet its aggressive growth goals. Relying on the intuition of staff and experienced musicians would no longer suffice.
Using Strategyn's Outcome-Driven Innovation process, the company was able to discover the underserved functional needs and emotional needs of guitar players, resulting in the creation of a innovative digital recording product called BackTrack. Further, Line 6 was able to use this information to craft messaging that resonated with guitarists.
This innovative idea is receiving glowing accolades from customers and professional reviewers alike.
File type: pdf (588.0 KB)
You must be registered to download this item as well as many of our other Innovation Resources. Please take a minute to register to download this item.
