Financial

Financial services firms often seek to innovate existing services, building upon a service that may not be meeting their customers' needs. Or they may view only a small step of the job that customers are trying to get done, focusing on a narrow field such as "making payments." In our work with the financial services sector, we've tried to broaden horizons so the job the customer is trying to get done is looked at completely and new opportunities for innovation are identified.

Our Financial Clients

Aetna AIG
Assurant Baloise Bank SoBa
Bank of America Dun & Bradstreet
Friends Provident GE Money
H & R Block MasterCard
MetLife MYOB
Pershing LLC Toronto Dominion Bank

Bosch

"Strategyn's outcome-driven approach to innovation made it possible for us to hit a home run in the mature and competitive circular saw market."

Jason Schickerling

Cordis (j&j)

"Using this approach, we reprioritized resources so we could be the first to market with the stent, an opportunity that became a $1 billion product in less than two years -- the fastest growing medical device in history."

Rick Faleschini

FREE DOWNLOAD - Giving Customers a Fair Hearing

FREE DOWNLOAD - Giving Customers a Fair Hearing

Learn more about Outcome-Driven Innovation by downloading our articles published in MIT Sloan Management Review.

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