Financial

Financial services firms often seek to innovate existing services, building upon a service that may not be meeting their customers' needs. Or they may view only a small step of the job that customers are trying to get done, focusing on a narrow field such as "making payments." In our work with the financial services sector, we've tried to broaden horizons so the job the customer is trying to get done is looked at completely and new opportunities for innovation are identified.

Our Financial Clients

Aetna AIG
Assurant Baloise Bank SoBa
Bank of America Dun & Bradstreet
Friends Provident GE Money
H & R Block MasterCard
MetLife MYOB
Pershing LLC Toronto Dominion Bank

Neenah Paper

"ODI has been exactly what we’ve needed to bolt onto the front end of Stage-Gate. Now we’re able to quantify business opportunities and reliably assess new markets."

John Pugliano

Kapsch TrafficCom AG

"Outcome-Driven Innovation helps us to identify levers for competitive advantage. We applied this structured approach to review our innovation strategy. Based on these insights, we are able to strengthen and further develop our processes starting from top-level business planning to market communications."

Mag. Martin Eder / MSc

FREE DOWNLOAD - Giving Customers a Fair Hearing

FREE DOWNLOAD - Giving Customers a Fair Hearing

Learn more about Outcome-Driven Innovation by downloading our articles published in MIT Sloan Management Review.

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