How do you reinvent the banana? Chiquita Brands came to us with that very question. Many companies involved in food and agriculture are challenged to grow their markets. Looking at specific customer needs, Strategyn can help identify opportunities for growth, size markets and advise companies on how to best achieve their goals.
| Campbell Soup | Cargill |
| Chiquita | Elders |
| Incitec Pivot Limited | J. R. Simplot Company |
| Mead Johnson Nutritionals | Syngenta |
"...The value of ODI analysis goes far beyond new product development. Other strategic uses: obsolescence planning; technology development strategy; and BD&L inbound and outbound. ODI is a strategic tool which should be used to direct where a company allocates its resources."
John Leach"Your two-day workshop was one of the most productive seminars I've attended. We were looking for a systematic process to identify customer needs, and that's what was delivered. Many so-called experts preach a theory for innovation, with little practical experience. I was encouraged by your experience with implementing the process."
John Roche
Learn more about Outcome-Driven Innovation by downloading our articles published in MIT Sloan Management Review.