How do you reinvent the banana? Chiquita Brands came to us with that very question. Many companies involved in food and agriculture are challenged to grow their markets. Looking at specific customer needs, Strategyn can help identify opportunities for growth, size markets and advise companies on how to best achieve their goals.
| Campbell Soup | Cargill |
| Chiquita | Elders |
| Incitec Pivot Limited | J. R. Simplot Company |
| Mead Johnson Nutritionals | Syngenta |
"Outcome-Driven Innovation helps us to identify levers for competitive advantage. We applied this structured approach to review our innovation strategy. Based on these insights, we are able to strengthen and further develop our processes starting from top-level business planning to market communications."
Mag. Martin Eder / MSc"It's very valuable to hear (at the Strategyn conference) the experiences from the companies in using and implementing ODI. What I primarily took from people’s presentations was that many folks have similar problems in gaining buy-in, executing change leadership, and using the results."
Julie Lutz
Learn more about Outcome-Driven Innovation by downloading our articles published in MIT Sloan Management Review.