Business & Information Services
Often, we're asked whether Outcome-Driven Innovation works as well in the service sector as it does on the product side. The simple answer is "yes." As you can see from our client list below, Strategyn has successfully worked with a number of companies that provide a range of services -- from to payroll to customer loyalty programs. One of our team members, Lance Bettencourt, PhD, literally wrote the book on service innovation. In his newly-released, "Service Innovation: From Customer Needs to Breakthrough Services," he demonstrates how jobs-based theory can aid the service sector. An expert in the field, Lance's insight and expertise adds value to our clients.
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Disruptive Strategy at Kroll Ontrack
To prosecute or defend a corporate legal case, a lawyer must find, cull, and organize pertinent data that resides electronically on storage devices housed throughout a firm. Kroll Ontrack, a technology services division of the risk consultancy firm Kroll, recognized an opportunity to develop an electronic document discovery solution for this purpose. But it lacked a product strategy.
With Strategyn as its innovation partner, Kroll used the ODI process to create an award-winning, innovative solution. The company focused on the jobs customers were trying to get done, rather than seeking to improve the existing solution platform. The result? Ontrack's innovative electronic discovery product disrupted the paper discovery products offered by entrenched competitors.
Because of this new innovation, Kroll became - and remains - the industry leader.
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Our Business & Information Services Clients
| Attenex | AXA Group PLC |
| Ceridian | Cintas |
| Comprehensive Loyalty, Inc. | Elsevier |
| ESRI (UK) | Intuit |
| Kroll Ontrack | Case Study | Medibank Private |
| MSc, Kapsch TrafficCom AG | National Fire Protection Association |
| R.H. Donnelley | Reynolds & Reynolds |
| Sabre Holdings | Scottish Enterprise |
| SHRM |