Kroll Fraud Solutions
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Service Innovation at Kroll
With consumer identity theft on the rise and increasing awareness that data breaches are a major source of the problem, Kroll recognized an opportunity to differentiate itself with a valued solution for data breach response. Kroll had been providing data breach response services for years, but it lacked a comprehensive strategy based on client needs.
Using Strategyn's outcome-driven innovation (ODI) methodology, the company was able to:
- Gain a comprehensive understanding of what organizations are trying to get done when responding to a data breach
- Prioritize opportunities for service innovation in the data breach response market
- Create an integrated, end-to-end data breach service line that uniquely combines Kroll's expertise and capabilities in satisfying client needs
- Effectively position itself for growth in an estimated $200 million/year market
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