Kroll Ontrack

  • Disruptive Strategy at Kroll Ontrack

    Disruptive Strategy at Kroll Ontrack

    To prosecute or defend a corporate legal case, a lawyer must find, cull, and organize pertinent data that resides electronically on storage devices housed throughout a firm. Kroll Ontrack, a technology services division of the risk consultancy firm Kroll, recognized an opportunity to develop an electronic document discovery solution for this purpose. But it lacked a product strategy.

    With Strategyn as its innovation partner, Kroll used the ODI process to create an award-winning, innovative solution. The company focused on the jobs customers were trying to get done, rather than seeking to improve the existing solution platform. The result? Ontrack's innovative electronic discovery product disrupted the paper discovery products offered by entrenched competitors.

    Because of this new innovation, Kroll became - and remains - the industry leader.

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Cordis (j&j)

"Using this approach, we reprioritized resources so we could be the first to market with the stent, an opportunity that became a $1 billion product in less than two years -- the fastest growing medical device in history."

Rick Faleschini

Kroll

"Using the six growth path framework, our team was able to pinpoint exactly where an acquisition target fit into our overall market strategy. Knowing where it fit and what needs the company could help us potentially address, we were able to make an informed M&A decision."

Ben Allen

FREE DOWNLOAD - Giving Customers a Fair Hearing

FREE DOWNLOAD - Giving Customers a Fair Hearing

Learn more about Outcome-Driven Innovation by downloading our articles published in MIT Sloan Management Review.

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