Manufacturing
Strategyn's Outcome-Driven innovation process has been applied to a variety of challenges in the manufacturing space, supporting different industries with different needs. Working with our clients, Strategyn has offered insight that has lead to better seals for the pharmaceutical industry, improved compact utility tractors, and better tools for consumers and contractors. Read how Bosch hit it big in the competitive saw market with a little help from Outcome-Driven Innovation.
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Creating the Hussmann EcoShine LED Lighting Solution
Ingersoll Rand’s Hussmann division decided in 2009 to reexamine its LED product line. Used to illuminate refrigeration cases for cold beverages and perishable and frozen foods, the product line offered reduced operating costs—especially when compared with fluorescent lighting. But in the four years following the launch of the product line, Hussmann had seen little reaction from customers. Customers simply didn’t warm up to the idea.
To discover opportunities for competitive differentiation, Hussmann applied Strategyn’s Outcome-Driven Innovation (ODI) methodology. Drawing on the responses of shoppers, store merchandisers, and executive merchandisers, Hussmann dissected the complementary jobs of those key groups. As a result, it created an innovative line of LED products—the EcoShine LED Lighting System—and focused on satisfying eight underserved outcomes in the merchandising of perishable food products.
The product has been a hit in the market. “In only one year, we’ve gone from a fraction of a digit to double digits in market share in North America,” said Anshuman Bhargava, Innovation & Business Development Manager and LED Product Manager.
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Creating the Bosch CS20 Circular Saw
When Bosch’s power tool division decided to enter the US market with a high-end, Bosch-brand circular saw, the company worked with Strategyn and used its Outcome-Driven Innovation process to give them a competitive edge.
Bosch recognized that there had been little innovation in the market; it was perceived as mature and commodity-like. Therefore, they knew that finding innovative solutions would depend on the company's ability to uncover and inexpensively address market opportunities that others had missed.
The company hit a home run in the competitive saw market by understanding the jobs customers were trying to get done - and generating innovative ideas to address those needs. The product improved customer satisfaction and enabled Bosch to gain the distribution support of Big Box retailers such as Home Depot and Lowe's.
File type: pdf (373.8 KB)
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Our Manufacturing Clients
| Alcan Packaging | Alstom |
| Bosch | Case Study | Garlock |
| Ingersoll Rand | Case Study | John Deere |
| Liebherr-Werk Bischofshofen GmbH | Mead Westvaco |
| Neenah Paper | Rockwell Collins |
| Selecta | Trane |
