Bosch
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Creating the Bosch CS20 Circular Saw
When Bosch’s power tool division decided to enter the US market with a high-end, Bosch-brand circular saw, the company worked with Strategyn and used its Outcome-Driven Innovation process to give them a competitive edge.
Bosch recognized that there had been little innovation in the market; it was perceived as mature and commodity-like. Therefore, they knew that finding innovative solutions would depend on the company's ability to uncover and inexpensively address market opportunities that others had missed.
The company hit a home run in the competitive saw market by understanding the jobs customers were trying to get done - and generating innovative ideas to address those needs. The product improved customer satisfaction and enabled Bosch to gain the distribution support of Big Box retailers such as Home Depot and Lowe's.
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