Ingersoll Rand
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Creating the Hussmann EcoShine LED Lighting Solution
Ingersoll Rand’s Hussmann division decided in 2009 to reexamine its LED product line. Used to illuminate refrigeration cases for cold beverages and perishable and frozen foods, the product line offered reduced operating costs—especially when compared with fluorescent lighting. But in the four years following the launch of the product line, Hussmann had seen little reaction from customers. Customers simply didn’t warm up to the idea.
To discover opportunities for competitive differentiation, Hussmann applied Strategyn’s Outcome-Driven Innovation (ODI) methodology. Drawing on the responses of shoppers, store merchandisers, and executive merchandisers, Hussmann dissected the complementary jobs of those key groups. As a result, it created an innovative line of LED products—the EcoShine LED Lighting System—and focused on satisfying eight underserved outcomes in the merchandising of perishable food products.
The product has been a hit in the market. “In only one year, we’ve gone from a fraction of a digit to double digits in market share in North America,” said Anshuman Bhargava, Innovation & Business Development Manager and LED Product Manager.
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