Pharmaceuticals
The pharmaceutical industry has always been about the big discovery, invention, blockbuster drugs. With costs escalating on the R&D front, generic drugs taking a share of the market, and health care reform targeting the industry, the pharmaceutical industry has been forced to turn to innovation rather than invention. Looking for new ways to grow their businesses, Strategyn is working with pharmaceutical companies on another front - consumption and use. How drugs are delivered, their messaging and positioning, how they can be used most effectively by consumers ... that's where pharmaceutical companies can differentiate themselves by meeting customer needs.
Our Pharmaceuticals Clients
| Acrux | Becton Dickinson Pharma |
| Hospira | Lundbeck Hellas |
| Merck Serono | Novozymes |
| Sanofi Aventis | The Medicines Company |