Greg Heikes
Research Adviser, Strategyn Consulting
Locale: Austin, Texas
Biography: Greg is a marketing researcher and consultant with over 10 years of client and supplier-side experience. He has sold, conducted and directed global qualitative and quantitative business-to-business and consumer research in the areas of health care, medical devices, animal health, agribusiness, education and technology.
Greg has the demonstrated ability to turn business problems into researchable questions and translate complex results into clear, concise and insightful business recommendations and implications. He has worked with diverse teams of stakeholders representing cross-functional groups and interests.
Prior to joining Strategyn, Greg was the founder of Medical Device Market Research, where he worked on projects for such companies as Abbott Labs, Johnson & Johnson, Zimmer, UpSpring Baby, and Carbomedics. Previously, he worked in market research for Reed Elsevier, Holt Rinehard & Winston, Centerpulse Orthopedics, and John Deere.
Greg graduated cum laude with a Bachelor of Arts degree in Biology and Chemistry from Bethany College and earned a Master's degree in Agricultural Economics from Michigan State University.
Notable Achievement: Served as a Peace Corp volunteer in the Dominican Republic from 1987 to 1990.
Languages: English, Spanish and Portuguese